The question that I want to address in this post is “how can a brand utilize the viral and entertainment aspects of social apps to achieve authentic product engagement that influences consumer purchase intent, rather than settling for surface-level brand engagement?”
Last year my company, Jellybarn, participated in Nike’s FY09 marketing event at the invitation of [...]
Archive for January, 2009
An Entrepreneur’s review: The Art of the Start by Guy Kawasaki
Posted in Entrepreneurship, Props, Reviews, Start-up on January 1, 2009 | Leave a Comment »
A review of the book “Art of the Start” by Guy Kawasaki
Capabilities-driven strategies: Thriving in a tough economy
Posted in Entrepreneurship, Operations, strategy, tagged execution, Innovation, strategy on January 1, 2009 | 1 Comment »
Knowing how to develop and use capabilities-driven strategies to outpace your competition.
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