Authentic product engagement: looking beyond brand interaction to reach social consumers and drive revenue

The question that I want to address in this post is “how can a brand utilize the viral and entertainment aspects of social apps to achieve authentic product engagement that influences consumer purchase intent, rather than settling for surface-level brand engagement?”
Last year my company, Jellybarn, participated in Nike’s FY09 marketing event at the invitation of [...]

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Two Presidential debates fueled completely by questions submitted to YouTube

Social media has made it’s way to the top brass of our countries most elite. If the fact that Youtube is hosting presidential debates by questions submitted by users isn’t proof of the power and influence the Internet and social media I don’t know what is (article here). Social media is effecting how our politicians [...]

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